HOT! Try our free tool to measure your viewability Find out more

The new standard in
digital advertising

Did you know? 56% of the ads served on the web never actually appear on a screen. With more than half of ads never seen by users, the industry is quickly realising the importance of being able to measure ads that are considered viewable.

What is Viewability?

Viewability is a metric in digital advertising that tracks impressions that are actually seen by real users. It is a growing metric being adapted by more and more advertisers as it provides more accurate reporting on their ad inventory.


Can I measure it?

Viewability is a measurable metric. It is calculated by the position of the ad, the amount of time the user spends on the page and what percentage of the ad is visible for the user.

Learn more about Google’s 5 factors of viewability »

How can I improve it?

Viewability standards are still evolving and undergoing improvements. As an advertiser you must stay informed about how to improve viewability across your ad vendors.

Learn More »

Use our free tool to diagnose your ad viewability

Whether you’re an advertiser or a developer, add this line of code to your page and our Viewability widget will detect and analyze how viewable your ads are.

<script src=""></script>

The widget instantly shows you

  1. Percentage of the ad staying In View

    Our on-page widget tells you what percentage of the ad is visible. Once the ad comes in view the tool evaluates its viewability and displays real-time results.

  2. Time Spent in Active View

    It shows for how long the ad has been visible for. Common advertising standards require 100% viewability for at least 1 second.

  3. Viewable or Not

    Taking all calculations into account, it evaluates whether your ads are considered viewable.

Our free widget will crawl all your ads and display your results Try Now ↗

Fast and Easy, it automatically detects all your ads
Based on Google’s Viewability Metrics
Great Usability – On Both Desktop and Mobile Devices

“If you’re interested in increasing your online advertising numbers you need the right tools to get things sorted.’s free solution helped me achieve surprising results.”

Richard Bullford

Digital Advertising at Northfield Pear Inc.


Brands With Their Own Viewability Standards Are Causing…

IBM and others aren’t satisfied with the definition of an online view…

Learn More

Viewability Standards: The Great Display Debate

In July, a coalition of advertising boards met to discuss how online advertising measurements can be improved…

Learn More

Viewability: Measuring Ads That Are Seen

If an ad isn’t seen, it can’t have an impact, change perception, or build brand trust…

Learn More

Get in touch