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What is Viewability?
Viewability is a metric in digital advertising that tracks impressions that are actually seen by real users. It is a growing metric being adapted by more and more advertisers as it provides more accurate reporting on their ad inventory.
Can I measure it?
Viewability is a measurable metric. It is calculated by the position of the ad, the amount of time the user spends on the page and what percentage of the ad is visible for the user.
How can I improve it?
Viewability standards are still evolving and undergoing improvements. As an advertiser you must stay informed about how to improve viewability across your ad vendors.
Use our free tool to diagnose your ad viewability
Whether you’re an advertiser or a developer, add this line of code to your page and our Viewability widget will detect and analyze how viewable your ads are.
The widget instantly shows you
Percentage of the ad staying In View
Our on-page widget tells you what percentage of the ad is visible. Once the ad comes in view the tool evaluates its viewability and displays real-time results.
Time Spent in Active View
It shows for how long the ad has been visible for. Common advertising standards require 100% viewability for at least 1 second.
Viewable or Not
Taking all calculations into account, it evaluates whether your ads are considered viewable.
“If you’re interested in increasing your online advertising numbers you need the right tools to get things sorted. viewability.io’s free solution helped me achieve surprising results.”
Digital Advertising at Northfield Pear Inc.